Organifi is a transformation company that happens to sell superfoods. Believing that great health is the cornerstone to building strong bodies, minds and spirits, Organifi leads the industry in dreaming up delicious, organic and effective superfood blends that are helping millions of fans to meet their goals.
A simple yet powerful demonstration, a dramatic before and after and some really compelling story-telling were used to create this ad for Organifi’s gut-brain health product, Pure. The ad has become one of the top performing videos in the company’s history driving over $2 Million in revenue.
A common pain point Organifi hears from their customers is feeling unseen, undesirable and unmotivated. To help relate and motivate, we created this ad for their all natural energy/metabolism product, Red Juice.
When something works, you go all in. After the success of the “secret weapon” email campaign, we decided to also translate it into a video and double down on a winning concept.
The hype around probiotics has hit a fever pitch. Problem is most people don’t know how to separate the good from the bad. So, we created a memorable demonstration and simplified the science. P.S. The body paint was done by the winner of Skin Wars which helped win us some easy and free cross promotion.
We all want a great nutrition plan but if it doesn’t fit into our busy lives, it’s just going to be a set up for failure. To show just how easily Organifi’s Sunrise to Sunset system is, we created an ad featuring a relatable spokeswoman to walk us through her day. P.S. that’s me in the shower!
More than anything else, Organifi customers have one thing in common…their sick of all the confusion, complication and cooking that comes with health plans. So, to show that we understand their pain and have a perfect solution, we combined humor, story-telling and delicious visuals.
NordicTrack consistently distinguishes itself as the premier leader within the fitness industry. It’s breakthrough designs and cutting edge technology often set the trends and shape the latest fads. Carving out the top spot for luxury athletic equipment and setting the brand standards was an honor for me and the team at Havas Edge.
The launch of a new product is always a big deal. Rooftop however was a major breakthrough for NordicTrack. The Freestride Trainer needed to convey a feeling of weightlessness and luxury. To accomplish this, we filmed this spot on a helipad in downtown LA surrounded by luxury high rises and brilliant blue skies.
SpaceSaver was an innovation in design. Having established a new look and tone for the brand, my team and I set out to communicate the unique space-saving ability of this machine. Set in a huge dry lake bed, we communicated the compact size with a memorable, conceptual twist.
iFit is a major sub-brand for NordicTrack and it's parent company, Icon Fitness. Launching this sophisticated software was a huge honor and massive success. iFit quickly became one of the best selling products in the company’s history and continues to be one of their top products.
HP is an industry leader in cutting edge design for consumers, business products and software. I’m very proud to have created award-winning work on both sides of their business. More than that, I’m very grateful for the friendships I made along the way.
To celebrate HP’s historic sustainability efforts, we traveled to Haiti to document the profound impact one program is having. See the video that the United Nations used to open their NYC summit, gaining accolades from the Clinton Foundation and Sean Penn’s JP/HRO organization.
How do you introduce photo printing to a generation that only shares pics online? Creating an authentic “Insta-worthy” party with playful demonstrations made this the most effective product video in HP’s history and Sprocket, one of their most successful product launches ever.
Most office managers don’t care about the brand of toner they use. HP wanted to change that. So how do you make a toner brand memorable? Watch HP’s highest testing video campaign ever to find out.
Most companies don’t realize their office printer is like an open door to their network. One that cyber criminals can use to steal sensitive client information. HP needed to show how this intangible product works in order to convince technology officers to buy in. See how we were able to makes sense out of complex software security.
The social media feed is a crowded and competitive place. To be effective, brands need to be memorable. To be memorable requires bold imagery and consistent branding. See the video that triggered a full branding redesign for HP’s office printer division.
In a digital age, how do you remind people about the power of print? Partnering with an Alzheimer’s research facility, we brought a little known fact into public awareness. Physically holding printed photos was able to induce memories in patients digital photos couldn’t. We documented one family’s heart-warming experience.
DailyBurn is a streaming fitness app that gives you access to the world’s top trainers including the Biggest Loser’s Bob Harper. The service has become a massive success at a premier content source for at home fitness junkies.
With the help of The Biggest Loser star, Bob Harper, our Daily Burn testimonial spot became a massive success and main driver for DailyBurn’s epic grab of market share.
DailyBurn brings some of the world’s top trainers directly into your home. And in this launch ad, that means we mean it literally.
A TV and online video campaign was supported by a microsite that included celebrity trainers and testimonials.
A TV and online video campaign was supported by a fully responsive mobile site.
One of the premier cancer hospitals in the country, CTCA combines innovative technologies with unique support systems not found in any other hospital. I’ve seen first-hand the level of care many times. Including a patient receiving a remission diagnosis right before my eyes. One of the most rewarding clients I’ve ever had the pleasure of working with.
CTCA not only ensures patients receive the best possible care, they also extend support to the patients family members. It illustrate this, we documented the life and faith of the Echols family.
