HPE is the global leader in data technologies, spear-heading the Internet of Things. Their advanced set of hardware and software solutions power some of the worlds most exciting and innovating brands.
A refinery clears the path to the future through data and analytics provided by HPE. We meet with this revolutionary team to learn how data is driving meaningful change.
I sit down with the CTO of General Electric to learn how this century’s industrial revolution is being driven by data (powered by HPE)
We speak with the Virgin racing team to understand how split second diagnostic data is fueling their will to win.
DASANI is a global leader in bottled water. Beyond having one of the cleanest, freshest tasting waters on the market, DASANI stays on top through innovative product launches and breakthrough creative that brings their freshness to life.
To launch a few add-in flavoring, DASANI Drops, the brand approached the Lambesis Agency. As lead creative, I had the amazing opportunity to concept an execution that would be fun, memorable and most of all convey refreshment.
Bright, vibrant and fun social videos help launch DASANI Drops to a youthful market. Taping into a common love of music, we sourced an up and coming artist to create a track worth sharing.
DASANI wanted to create a movement around their new eco-friendly “twistable” bottle design. Something that people could remember and help them change their behavior. To do this, we created a remake of the classic Chubby Checker song and showed fun, exciting ways any one could “do the DASANI twist”.
The world loves bottled water, but we don’t love the waste. DASANI recognized this and created a bottle made from plants. To announce this exciting change, they needed a TV commercial that would clearly demonstrate their new design and wider commitment to the environment.
Using a popular infographic animation style, we furthered DASANI’s new eco-friendly bottle design. To help save the planet, you don’t need to go to extreme’s like driving wind-powered cars, you can just switch to a better bottle.
Fantasy Football giant DraftKings wasn’t always so big. I met the founders when they were just a few dudes working from their basement. This initial campaign announcing their arrival on the scene helped them on their way to becoming a billion dollar enterprise.
Who’s ready for Fantasy Football? A lot of people. This flagship commercial for DraftKings featured their original spokesman pumping up fans to turn their attention to game day.
Towards the end of the season, fantasy football entries decline because players believe their chances of winning decline. We not only had to remind players that DraftKings makes it easy, but also stand out on channels flooded with football-themed sponsorships. The answer…my creative partner dressed as a goat of course.
How do you obtain a customer testimonial when said testimonial refuses to be on camera last minute? Well…you pitch a ridiculous sock-puppet impersonation idea to your client and fall over dying when it becomes one of their best performing assets ever.
DraftKings is a pretty big advancement in human technology. I mean we’d rank the evolution of great things as fire, beer and then football. The consumers agreed and turned this spot into a huge win for team DK.
I’ve always loved the challenge of a direct response client. I’ve worked with plenty of them but Go Daddy was special. With a history of daring ads and a willingness to take calculated risks, Go Daddy gave me the opportunity to create ads that truly stood out. The payoff was huge for them, with our spot becoming one of their best performing assets to date.
Go Daddy wanted to announce to the world that free tech support was now offered with any domain purchase. Anything free is good, but live help? That’s awesome. So with some fun interpretation, we created the Free Human offer and provided Go Daddy one of their biggest acquisition commericals ever.
Blizzard is one of the largest, most dominate companies in the gaming industry. With legions of devoted fans and a corporate culture focused on excellence, they are truly a company built on value.
As one of the biggest names in the gaming industry, Blizzard has no trouble getting people to believe in their products or company culture. But as the lone gaming company in Orange County, CA, they do have trouble recruiting top talent from the Bay Area (where seekers have lots of options). This recruitment video was aimed to overcome that hurdle.
